Sales & Commercial

A Commercial Director or Sales Director is responsible for driving revenue growth and overseeing the entire sales strategy of a business. This senior leadership role involves managing sales teams, setting performance targets, identifying new market opportunities, and aligning commercial goals with overall business objectives. They play a key role in shaping pricing strategies, negotiating high-value deals, and ensuring profitability across product lines or services.

The Head of Sales or Business Development Director leads the sales function with a focus on expanding market share and building strategic partnerships. They develop and implement sales plans, manage senior sales staff, and work closely with marketing and product teams to align go-to-market strategies. This role often includes responsibility for pipeline management, forecasting, and mentoring future sales leaders.

A Key Account Director or Enterprise Sales Lead manages relationships with high-value clients and enterprise-level accounts. Their role is to ensure client satisfaction, drive upselling opportunities, and maintain long-term partnerships. They often work across multiple departments to deliver tailored solutions, negotiate complex contracts, and ensure service delivery meets client expectations.

Regional Sales Managers or Sales Managers oversee sales operations within a specific geographic area or product category. They are responsible for team performance, territory planning, and achieving regional sales targets. This role includes coaching sales representatives, analysing market trends, and reporting on KPIs to senior leadership.

A Business Development Manager identifies new business opportunities, builds relationships with potential clients, and drives growth through strategic outreach. Their responsibilities include lead generation, proposal development, and market research. They often collaborate with marketing and product teams to refine value propositions and support the sales funnel.

Account Managers and Customer Success Managers focus on nurturing existing client relationships to ensure satisfaction and retention. They act as the main point of contact for clients, resolve issues, and identify opportunities for upselling or cross-selling. Their goal is to maximise customer lifetime value and ensure clients achieve their desired outcomes with the product or service.

Sales Executives and SDRs are frontline sales professionals responsible for prospecting, qualifying leads, and initiating contact with potential customers. SDRs typically focus on outbound outreach and lead generation, while Sales Executives may handle the full sales cycle from initial contact to closing deals. These roles are essential for building pipeline and driving new business.